World Wonders Project
I lead an international team of designers and developers in concepting, designing, implementing and launching Google World Wonders Project, which has since evolved into Google Arts & Culture.
The project had over 2.5 million unique visitors with 6,79 million page views in the 2 weeks after launch alone and was announced on the official Google blog.
In 2012 the EMEA Google marketing team held a Dragon's Den style competition (competition to receive funding for the best project idea), with the World Wonder Project as the winning entry.
The idea was to use our product APIs for Maps, Street View, Earth, YouTube and Picasa to enable users to visit World Heritage sites from their computer. The project was supposed to go to an external agency. After reading the creative brief and a work session with the winning Product Marketing Manager and her director I was able to successfully pitch for our team to take on the project.
Leadership
My role was to be the owner and project lead for the executing team.
In work sessions with the marketing stakeholders I translated the brief into creative concepts. In working sessions with the creative and development team we then solidified those concepts from which I created the Product Requirements Document.
From there I lead the team through the design, prototype, development, QA and launch phases and all associated approvals and reviews.
