The Google Store was the first dedicated destination for all of Google's hardware, from Android, to Chromecast to Nest devices.

It is now the home of all of Google's devices and accessories sales.

Leading UX, from concept to implementation

Brand Studio had been asked to create concepts for a new hardware store for Google. As UX lead I was part of the initial concept pahes and pitched our early proposal to the VP for Marketing.

I created user journeys, wireframes and website prototypes and partnered with an outside agency to create a 200 page UX guide, detailing the user experience of the Store to a point where we could start moving into visual design.

I worked closely with the visual design team to bring the experience to life. We then partnered with an engineering team from Google Play on the implementation of the store.

42% sales increase

The new Google Store launched in 25 markets with over 40 devices on offer. Customer satisfaction increased to almost 70% (June 2015, nearly ~50% very satisfied), sales saw an increase of +42% (over Google Play Devices) and was used as an example by Sundar as an example for product excellence at a Google all-hands meeting.

Webby Award

The Google Store received a Webby Award in 2016 in the People's Voice category for Consumer Electronics.